The New Line and Warner Bros. remake and adaptation of Stephen King’s novel is officially shattering box office records during its opening weekend. The R-rated horror film so far has made $179.2 million from 4,103+ locations, far surpassing earlier expectations. And these are not yet the final Monday morning numbers. According to Warner Bros, this is the largest opening for a film debuting in September, nearly $70 million more than the previous record.., it is also the largest opening for a horror movie ever says the major Studio.
‘It’ put some much needed air back in the box office balloon,” said Paul Dergarabedian, senior media analyst at comScore (Hollywood had its worst summer in 20 years.). “Suddenly the entire narrative has shifted from doom and gloom to optimism. ‘It’ effectively hits the reset button and creates new found momentum.” This comes as a much needed relief given that
Our expectations for the film were high due to a few factors that a film like IT holds. The history and success of the novel and the original series starring Tim Curry. The brand new and talented cast. And the release date; though usually avoided back most movie studios, was perfect for the franchise. Given the Mythos behind the 27 year gap in the story and the fact that horror films tend to be great date night films for colleges that are now back in full swing. Either way we are incredibly excited with the success and tell us your thoughts below!
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